Portland Search Engine Optimization | SEO Experts

How to Find the Best Portland SEO Provider

If you have a business with a website or other online components, search engine optimization is crucial to the success of your business. You can spend a lot of money on your site; however, unless your website has web traffic (visitors), you are wasting your money. Furthermore, your website is useless. Useful web traffic is more than just people visiting your site. You need targeted traffic that is looking for a business just like yours. A high-quality Portland SEO service helps to create a website that will bring relevant and consistent visitors to your site. The following guide will help you differentiate between a high-quality SEO provider and a poor-quality SEO provider.

Search engine optimization must be implemented in a manner that helps you achieve your goals and provides a meaningful content for your visitors. It is also essential that you invest in high-quality SEO services to help develop, expand and grow your business. Alternatively, ineffective SEO tactics waste your money and make your website useless. Continue reading to learn the six things you should know and understand while looking to hire an Portland search engine optimization provider.

1. You must look at your SEO as an investment to your business. Do not look at it as a business expense. Instead, you should think of it as a way of enhancing your presence online and as a business strategy. When you begin searching for a search engine optimization service, do not simply consider just looking for an SEO company in your area. Hiring an SEO service provider should be viewed as hiring an employee. When you hire an employee, you want someone that understands and cares about your business and its objectives.

2. Being listed on the first page of a search engine is the most important thing. Most people never even click to the second page of search results. Google is so popular and good at providing the best results that people never look at any other pages. Think about how often you click the next button on your search results. You don’t normally do it, do you? Neither do most internet users. If your business is not listed on the first page, visitors will not find you. The top position on the page gets the most visits, the further down the page, the fewer visits a website will receive.

3. Well-known and used keywords and not everything. It is better to rank on the first page with a few other keywords than try use more popular keywords and not rank on the first page. For example, an accountant in Portland may not rank high using the highly competitive keyword “accountant” unless the accountant has a large SEO budget and time to wait for their website to rank higher.  The accountant could conceivably rank better using a keyword phrase such as “chartered account Portland.” A high-quality SEO service provider like http://www.pdxseo.net/portland-seo-experts/ will research the keywords that are about your business and determine which keywords will help the accountant rank higher on the major search engines.

4. Search engine optimization is about ranking better than your competitors. Even if you rank high, there is no guarantee that will you stay there. There is no secret formula that will make your website rank high on the first page of a search engine’s ranking. To better understand SEO, let’s look at how they work.

The major search engines each have their set of parameters that are used to rank a website. Those websites that provide the things that a search engine wants will rank higher and achieve better search engine rankings. The only thing standing between your company and the top listings on an internet search is your competitors. These competitors are online competitors and are also working to rank high. The websites that currently hold those top spots are your biggest competitors. To rank high, you must be able to move them from those positions. Some keywords will be easier to rank than others. Each keyword is dictated by your competitors. A good SEO service provider will research your competitors’ keywords and then determine the best keywords for your business and how they can be implemented to improve your page rank.

5. On-Page and Off-Page Search Engine Optimization

Search engine optimization is complex and continually changing. To properly interview a prospective SEO service provider, you must understand that there are two classifications of search engine optimization – On-Page and Off-Page.

On-page SEO includes keywords, page headings, internal links, usability, usability and other factors that relate to your website.

Off-page SEO  are factors that relate to things outside of your website, yet still affect your search engines optimization, such as citations, social media sharing, and backlinks.

SEO providers are very adept at working on off-page SEO; however, if you are not willing to change your on-page SEO based on their recommendations, you will not get the results that you desire. A good SEO provider will take the time to review your website and tell you how your on-page SEO can be improved. Your web designer will be able to make adjustments recommended by the SEO professional.