If you’ve been looking for ways to promote your business online, there’s a good chance you’ve stumbled upon the acronym SEO several times. It stands for search engine optimization. This is the process by which website owners try to boost their rankings in the search engine results pages. The higher the rankings, the more traffic the site gets.
The Importance Of Reaching The First Page
It’s important to keep in mind that search engine users almost never look past the first page. They tend to focus on the top 10 search listings. An enormous contributing factor to this behavior is the accuracy of search engine algorithms, ensuring that users get the most relevant answers to their questions. Google continually updates their algorithms, making necessary adjustments to deliver the best search results and remove low-quality websites from their search index.
According to studies, the number one position receives approximately 33% of total clicks. Imagine if your web pages rank for different keywords. You can amass a tremendous amount of targeted traffic, putting your business in a tremendous opportunity to turn online visitors into paying customers.
How To Get Started In SEO
SEO may seem daunting for many beginners in the world of internet marketing. But in fact, you only have to focus on the basics and be consistent at employing your overall marketing strategy. There’s always the option of hiring an SEO company to help to increase the search visibility of your business.
The two categories of SEO are On-page and off-page. The former refers to optimization techniques that directly involve your website. The latter primarily focuses on building links, one of the most important factors used by search algorithms when ranking websites.
Your On-page and off-page SEO must complement each other to produce optimal results. Far too many webmasters focus on off-page tactics, thinking that improving organic rankings is all about links. However, ranking at the top may prove useless if your on-page strategies are ineffective.
Remember that aside from reaching the first page of the search listings; you also want to enhance conversion rates. If the content on your website only contains regurgitated information, your visitors might just hit the back button and head over to other websites. This is why you must come up with a robust content marketing strategy as well, ensuring that it aligns with your business goals.
Patience also plays a critical role in the success of your campaigns. Expecting to see results overnight would only lead to frustration. In some cases, you might over-optimize your website in an attempt to speed up the process of climbing the rankings. This can be counterproductive and lead to your website getting penalized.
As a beginner, it’s best to master the basics and patiently wait for your rankings to improve. You can also enlist the services of an SEO expert to help you set up an efficient and actionable plan while allowing you to have more time operating your business.