3 Major Secrets to Hiring the Right SEO Company

When it comes to getting your website to the top few spots in Google and the other major search engines, you need professional help. A great SEO company that knows the ins and outs of both local SEO and national level SEO programs. Search engine optimization is ever changing but by understanding the basic goal of the search engines and by seeing the difference between these types of campaigns, a company can use their resources to help you get the results you’ve been hoping for.

Secret #1: You Need to Know Basic SEO
A lot of small business owners hate to hear this, but it’s an absolute must if you want to separate the wheat from the chaff. SEO is an ever-changing field and, unfortunately, there is no set litmus test you can give a company to see who is up to date with the newest changes and who isn’t. It doesn’t take long to look up major changes like Google Panda, Google Penguin, and Mobile-geddon and know just enough to make sure that the SEO company you’re talking to knows their stuff and isn’t just a bunch of salesmen touting old and outdated knowledge.

Secret #2: Know Exactly What Your Goals Are
There are many different SEO strategies and online optimization services. Are you looking just for plain traffic, a higher on-page sales optimization, wider web presence, or something else entirely? There are many different ways that a search engine optimization program can help out with ranking a website, but depending on the specific metrics you’re using to measure success it might be an SEM campaign that does better, or an SEO campaign focusing on social media presence and an expanding footprint.

Secret #3: Demand to See Case Studies
This is key. If the SEO company is as good as they say they are, then they are going to have several examples of their websites they managed to rank in the search engines, or case studies of clients they managed to rank who are happy to be referenced to the company. This case studies not only let you look up companies who are ranking, but they should show different strategies, different techniques, and different work that’s being put in to get results for all the clients.

You need to do your research before making a decision. At the end of the day, the SEO company you choose will have a major effect on either success or failure of your campaign.

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SEO Scams You Need To Watch Out For

The truth is that most businesses need SEO services to promote their websites. Without SEO, there is a good chance that your website won’t be seen by enough people which could spell disaster for your business. While most SEO services are credible and do what they say, other services are way too happy to take your money and never deliver on their promises. The world of SEO is tricky. Read on to learn about some of the SEO scams you need to keep an eye out for.

In many cases, you can avoid scams by carefully researching any company you are thinking about doing business with. If you can’t find any reviews about them or can’t get in contact with any of their past customers, move on to another company. You don’t want to pay for services you might not receive.

If a company offers guaranteed #1 Google rankings, watch out. Even though this claim sounds amazing, it isn’t possible to guarantee a top ranking. This lie could cost you big time. If the company you are interested in using throws out this line, don’t use them.

Another piece of bait scammers like to throw out is that they have an in with Google that gives them a priority. Run the other way if you hear this. It is an outright lie. The rep might tell you that they can get you top ranking in 48 hours. This too is a lie.

Some scammers try to get you with the price. If the company offers a free trial, be very wary because SEO takes a lot of work and no one is truly going to work for days for free. If it sounds too good to be true, it probably is. Be wary of companies that offer prices that are too good to be true as well, because they probably are.

One final scam that is used to draw you in is the super secret scam. The company will claim that it has secret strategies that will get you the top ranking. These so-called secret strategies are likely to get your site banned, so watch out!

Don’t get burned by SEO scammers. Only work with reputable companies that have shown proven results. You don’t want to risk having your site banned or data were stolen. SEO scammers are all too willing to take your money and run.

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