When it comes to getting your website to the top few spots in Google and the other major search engines, you need professional help. A great SEO company that knows the ins and outs of both local SEO and national level SEO programs. Search engine optimization is ever changing but by understanding the basic goal of the search engines and by seeing the difference between these types of campaigns, a company can use their resources to help you get the results you’ve been hoping for.
Secret #1: You Need to Know Basic SEO
A lot of small business owners hate to hear this, but it’s an absolute must if you want to separate the wheat from the chaff. SEO is an ever-changing field and, unfortunately, there is no set litmus test you can give a company to see who is up to date with the newest changes and who isn’t. It doesn’t take long to look up major changes like Google Panda, Google Penguin, and Mobile-geddon and know just enough to make sure that the SEO company you’re talking to knows their stuff and isn’t just a bunch of salesmen touting old and outdated knowledge.
Secret #2: Know Exactly What Your Goals Are
There are many different SEO strategies and online optimization services. Are you looking just for plain traffic, a higher on-page sales optimization, wider web presence, or something else entirely? There are many different ways that a search engine optimization program can help out with ranking a website, but depending on the specific metrics you’re using to measure success it might be an SEM campaign that does better, or an SEO campaign focusing on social media presence and an expanding footprint.
Secret #3: Demand to See Case Studies
This is key. If the SEO company is as good as they say they are, then they are going to have several examples of their websites they managed to rank in the search engines, or case studies of clients they managed to rank who are happy to be referenced to the company. This case studies not only let you look up companies who are ranking, but they should show different strategies, different techniques, and different work that’s being put in to get results for all the clients.
You need to do your research before making a decision. At the end of the day, the SEO company you choose will have a major effect on either success or failure of your campaign.