What Is SEO And How Has It Changed Over The Years?

Search engine optimization is something that has gone through a significant amount of changes over the years. It is an extremely dynamic industry that has been constantly changing and evolving. This is primarily due to the search engines becoming smarter and more accurate than ever. Also, it has to do with the advertising revenue increasing and with the search engines wanting to improve their accuracy and searches.

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Google and other search engines want to display the most relevant and the highest rated websites on the top of their search engines because this is going to make it much more likely that their users have good experiences as a result. Because of this, they constantly change their algorithm to try to improve their ranking system. In this article, we will be going over more on how SEO has changed over the years.

How SEO Has Changed Throughout The Years:

1. Keywords.

The main way that SEO has changed throughout the years is with the importance of keywords. While keywords are still extremely important in trying to rank your website, they are not going to make your website rank extremely high anymore if you simply just stuff them into your website and articles. It used to be easy enough as to increasing the amount of keywords that you have and use on your website will increase your overall rankings.

2. Quality.

Another way that SEO has changed over the years is the importance of creating and having quality content on your website. It has never been more important to create quality content with your readers in mind because Google and other search engines have been placing an emphasis on giving their users the best quality that they can find in their searches.

Google and other search engines are making sure that website owners do not try to game the system by simply creating a bunch of content (quantity) and instead they are focusing on ensuring that the best websites and content creators get rewarded for having the best overall content designed with the readers in mind.

As you can see, there are plenty of differences in SEO now compared to in the past. In the past, a lot of people were taking advantage of the simple ranking solutions by stuffing keywords into their content and creating a bunch of low-quality content and articles to rank well.

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